diff --git a/{{cookiecutter.out_dir}}/README.md b/{{cookiecutter.out_dir}}/README.md
index a1b9c18..6cb1666 100644
--- a/{{cookiecutter.out_dir}}/README.md
+++ b/{{cookiecutter.out_dir}}/README.md
@@ -4,12 +4,13 @@
 
 ## Template variables
 
-* `{{ cookiecutter.project_name }}` - project name - lowercase, no spaces, i.e. "snake_case" identifier - used as a package name, iOS/macOS/Android bundle name and Windows/Linux executable file name.
+* `{{ cookiecutter.project_name }}` - project identifier (lowercase, no spaces, i.e. "snake_case") used for bundle IDs and package names.
 * `{{ cookiecutter.project_description }}` - project description.
-* `{{ cookiecutter.product_name }}` - project display name that is shown in window titles and about app dialogs.
+* `{{ cookiecutter.artifact_name }}` - executable or bundle name on disk.
+* `{{ cookiecutter.product_name }}` - display name shown in window titles and about app dialogs.
 * `{{ cookiecutter.org_name }}` - org name in reverse domain name notation, e.g. `com.mycompany.myproject`.
 * `{{ cookiecutter.company_name }}` - the name of the company.
-* `{{ cookiecutter.copyright }}` - the name of the company.
+* `{{ cookiecutter.copyright }}` - the copyright notice.
 
 ## Icons
 
@@ -26,4 +27,4 @@
 * Android (light) - `assets/splash_android.png` (or any supported image format). Defaults to `assets/splash.png` and then `assets/icon.png`.
 * Android (dark) - `assets/splash_dark_android.png` (or any supported image format).  Defaults to light Android splash, then to `assets/splash_dark.png`, then to `assets/splash.png` and then `assets/icon.png`.
 * Web (light) - `assets/splash_web.png` (or any supported image format). Defaults to `assets/splash.png` and then `assets/icon.png`.
-* Web (dark) - `assets/splash_dark_web.png` (or any supported image format). Defaults to light web splash, then `assets/splash_dark.png`, then to `assets/splash.png` and then `assets/icon.png`.
\ No newline at end of file
+* Web (dark) - `assets/splash_dark_web.png` (or any supported image format). Defaults to light web splash, then `assets/splash_dark.png`, then to `assets/splash.png` and then `assets/icon.png`.
diff --git a/{{cookiecutter.out_dir}}/windows/CMakeLists.txt b/{{cookiecutter.out_dir}}/windows/CMakeLists.txt
index e4fbce0..7bddc41 100644
--- a/{{cookiecutter.out_dir}}/windows/CMakeLists.txt
+++ b/{{cookiecutter.out_dir}}/windows/CMakeLists.txt
@@ -2,8 +2,8 @@
 cmake_minimum_required(VERSION 3.14)
 project({{ cookiecutter.project_name }} LANGUAGES CXX)
 
-# The name of the executable created for the application. Change this to change
-# the on-disk name of your application.
+# The name of the application target. The on-disk name is set in
+# runner/CMakeLists.txt to keep Flutter tooling behavior intact.
 set(BINARY_NAME "{{ cookiecutter.project_name }}")
 
 # Explicitly opt in to modern CMake behaviors to avoid warnings with recent
diff --git a/{{cookiecutter.out_dir}}/windows/runner/CMakeLists.txt b/{{cookiecutter.out_dir}}/windows/runner/CMakeLists.txt
index 394917c..1f14dcf 100644
--- a/{{cookiecutter.out_dir}}/windows/runner/CMakeLists.txt
+++ b/{{cookiecutter.out_dir}}/windows/runner/CMakeLists.txt
@@ -16,6 +16,10 @@ add_executable(${BINARY_NAME} WIN32
   "runner.exe.manifest"
 )
 
+# Keep the target name stable for Flutter tooling, but set the output name.
+# OUTPUT_NAME controls the on-disk executable name (artifact).
+set_target_properties(${BINARY_NAME} PROPERTIES OUTPUT_NAME "{{ cookiecutter.artifact_name }}")
+
 # Apply the standard set of build settings. This can be removed for applications
 # that need different build settings.
 apply_standard_settings(${BINARY_NAME})
diff --git a/{{cookiecutter.out_dir}}/windows/runner/Runner.rc b/{{cookiecutter.out_dir}}/windows/runner/Runner.rc
index df3da98..60a1e5b 100644
--- a/{{cookiecutter.out_dir}}/windows/runner/Runner.rc
+++ b/{{cookiecutter.out_dir}}/windows/runner/Runner.rc
@@ -92,9 +92,9 @@ BEGIN
             VALUE "CompanyName", "{{ cookiecutter.company_name }}" "\0"
             VALUE "FileDescription", "{{ cookiecutter.product_name }}" "\0"
             VALUE "FileVersion", VERSION_AS_STRING "\0"
-            VALUE "InternalName", "{{ cookiecutter.project_name }}" "\0"
+            VALUE "InternalName", "{{ cookiecutter.artifact_name }}" "\0"
             VALUE "LegalCopyright", "{{ cookiecutter.copyright }}" "\0"
-            VALUE "OriginalFilename", "{{ cookiecutter.project_name }}.exe" "\0"
+            VALUE "OriginalFilename", "{{ cookiecutter.artifact_name }}.exe" "\0"
             VALUE "ProductName", "{{ cookiecutter.product_name }}" "\0"
             VALUE "ProductVersion", VERSION_AS_STRING "\0"
         END
diff --git a/{{cookiecutter.out_dir}}/windows/runner/main.cpp b/{{cookiecutter.out_dir}}/windows/runner/main.cpp
index 3ed2eba..7c91006 100644
--- a/{{cookiecutter.out_dir}}/windows/runner/main.cpp
+++ b/{{cookiecutter.out_dir}}/windows/runner/main.cpp
@@ -27,7 +27,7 @@ int APIENTRY wWinMain(_In_ HINSTANCE instance, _In_opt_ HINSTANCE prev,
   FlutterWindow window(project);
   Win32Window::Point origin(10, 10);
   Win32Window::Size size(1280, 720);
-  if (!window.Create(L"{{ cookiecutter.project_name }}", origin, size)) {
+  if (!window.Create(L"{{ cookiecutter.product_name }}", origin, size)) {
     return EXIT_FAILURE;
   }
   window.SetQuitOnClose(true);